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By Sophie Joaman • May 12, 2024 • 7 mins read
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Over the years, we’ve seen countless brow trends come and go in the quest for the ‘perfect brows.’ But let’s be real, not all of them were worthy trends—especially that infamous 90s phase that left many people with some serious brow regrets (if you don’t know what we’re talking about, just ask your family & friends who were there). Thankfully, today’s trends are much kinder to our brows. In fact, in 2025, it’s all about embracing our natural brows with the assistance of some makeup magic. After all, our brows work hard to frame our face, so they deserve some extra care and attention.
This desire to enhance and embrace our brows has also sparked a renaissance in the beauty world, with many companies continually searching for ways to help us achieve our brow goals. So whether you have thin or thick brows, there’s something out there for you. Among these offerings from the beauty Gods, brow pomades have emerged as an indispensable product for achieving flawless brows, particularly for those who have sparse or thin eyebrows.
Pomades are a great option for helping fill in any sparse areas while sculpting, defining, and showing off your brows in the best possible way. Not sure where to begin with Pomades? Then carry on reading to find out more about them and discover 8 of our favourite pomades that will elevate your brow game to the highest of heights!
A brow pomade is kind of like a magic wand- It sculpts, shapes, and fills in your brows, all in one go. While not too dissimilar to pencils in the sense that they also do all of the above, pomades are different in that they typically come in a creamy or gel-like formula that glides on smoothly, making them super easy to use—whether you’re inexperienced with makeup or a total pro.
And the best part? They’re packed with rich pigments that give your brows that extra wow, leaving you with a professional-looking finish without having to make a trip to the salon.
Plus, you can switch up your look whenever you feel like it or find your signature style- be it bold, sculpted brows or a softer, more feathery vibe. We told you they were good! So much so, we have had to narrow our list of the best pomades down to just 8, but we promise you, these are some of the best ones out there at the moment.
Anastasia Beverly Hills is the master of brows, so we really do trust their expertise when it comes to eyebrow products. One of those exceptional products that their fans and makeup artists alike rate is their Brow Pomade. This product has a creamy texture that glides like satin onto the brows to allow for a precise application and into those areas that need it the most. It works to build and thicken the look of the brows for a sculpted finish. This pomade is completely bendable too, which can help to avoid those overly exaggerated and harsh lines.
Surratt Expressioniste Brow Pomade is perfect if you’re looking for a pomade that creates beautifully natural and subtle brows with professional precision. This luxury formula features rich pigments that effortlessly fill in sparse areas, giving you that perfect depth and definition without looking overdone. The creamy, buildable texture allows you to create hair-like strokes for the most natural-looking results, whether you want subtle enhancement or more dramatic shaping.
Another brand that always makes waves with their brow products amongst their fans and the pros is Benefit. And as with the success of other products in their range, Benefit’s long-lasting brow pomade has proven to be another big hit. This pomade has a buildable formula, so whether you want to just fill in your brows and go for a natural look or sculpt and define them, you can certainly do that. It is also long-lasting throughout the day, so you never have to worry about your eyebrows smudging or budging.
Brows that won’t budge and always look on point are what you can expect from KVD’s brow pomade. With a richly pigmented formula, this product helps you to work with your natural brow shape and get the best out of it for all-day, all-night results. You are also in control of this pomade and have the versatility to get your desired effect with much more ease.
NYX Professional Makeup Fill and Fluff Eyebrow Pomade Pencil is perfect if you’re looking for an affordable pomade that creates beautifully natural and subtle brows with professional results. This dual-ended pencil features rich pigments in a creamy pomade formula that effortlessly fills in sparse areas, giving you that perfect depth and definition without looking overdone. The convenient pencil format delivers unparalleled precision for defining your brow shape, while the spoolie brush helps blend and fluff for the most natural-looking finish.
Glossier Boy Brow Volumising Eyebrow Gel-Pomade is perfect if you’re looking for a pomade that creates beautifully natural and subtly fuller brows with that effortless, no-makeup makeup look. This cult-favorite formula features lightweight fibres and tinted pigments that effortlessly fill in sparse areas while adding texture and volume, giving you that perfect feathered depth and definition without looking overdone. The tiny spoolie brush delivers unparalleled precision for defining each hair and creating natural-looking fullness.
Kiko Dreamphoria Fluffy Fusion Brow Pomade is perfect if you’re looking for an affordable pomade that creates beautifully natural and subtly fluffy brows with dreamy, soft definition. This innovative formula features lightweight pigments and texturising fibres that effortlessly fill in sparse areas while adding that coveted fluffy texture, giving you perfect depth and definition without looking overdone. The creamy-gel hybrid delivers unparalleled precision for creating those trendy, feathered brows that look naturally full and dimensional.
UKLASH Brow Pomade is perfect if you’re looking for a conditioning pomade that creates beautifully natural brows while actually improving your brow health over time. This nourishing formula features growth-supporting peptides and rich pigments that effortlessly fill in sparse areas, giving you depth and definition while treating your brows with care. The smooth, buildable texture delivers unparalleled precision for natural-looking results that get better with continued use.
With its wand applicator, all it takes is a couple of simple brushes through the hairs of your brows to cover and condition your brows instantly. It’s ideal for fuss-free brows that still give you that fuller-looking finish. And you can still opt for a bolder, statement brow too, all the while looking after your eyebrows. Whether you’re going for glam or keeping it low-key, there’s a pomade out there that’s perfect for you. So give your brows the love they deserve and add a pomade to your beauty arsenal today
