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What Do Estée Lauder and E.l.f. Cosmetics Tell Us About Beauty’s Future?
Makeup

What Do Estée Lauder and E.l.f. Cosmetics Tell Us About Beauty’s Future?

The fragrance industry is in the middle of its most significant structural shift in decades. Estée Lauder Companies’ new Paris Fragrance Atelier—reportedly a £50+ million investment—offers a clear view of…

October 27, 2025

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