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What Is Bronzer And The Best Way To Use It

By Sophie Joaman • March 29, 2024 • 7 mins read

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Bronzer was created with the purpose of adding warmth and luminosity to the face, mimicking the way the sun would naturally hit the skin and making you look like you’ve just stepped off the plane after a holiday in the sun. In the same way that eyeshadow adds depth to your eyes, bronzer, when applied to the high points of the face, helps to add dimension. This, in turn, brings out your beautiful natural features and gives you that healthy glow.

Think of it this way: without a little face bronzer on the face, your foundation can look flat. By adding in that extra dimension, your base makeup is brought to life, and your beautiful features will be shown off in the best way.

A beloved beauty product that accomplishes just that is bronzer. Bronzer is a makeup essential, not only because it is super easy to use, but also because it evens and enhances the complexion, bronzer adds dimension to the face, and gives that desired sun-kissed look instantly. Bronzers typically come in powder bronzer, cream, and liquid formulations, which is great news for every skin type. More options mean that your perfect bronzer match is out there waiting for you.

Want to elevate your glow even more? Explore the soft matte makeup trend to create a smooth, modern finish that perfectly complements bronzed skin.

So, whether you’re a seasoned makeup pro looking for a new bronzer to try out or a complete makeup newbie trying to figure out how to get the best out of bronzers, keep on reading for all the info you need to know.

What Is The Purpose Of Bronzer?

Bronzer was created with the purpose of adding warmth and luminosity to the face, mimicking the way the sun hits the skin and making you look like you’ve just stepped off the plane after a holiday in the sun. In the same way that eyeshadow adds depth to your eyes, bronzer, when applied to the high points of the face, helps to add dimension.

This, in turn, brings out your beautiful natural features and gives you that healthy glow. Think of it this way: without a little bronzer on the face, your foundation can look flat. By adding in that extra dimension, your makeup is brought to life, and your beautiful features will be shown off in the best way.

It’s also worth noting that bronzer isn’t for applying all over your face in the same way you would with fake tan products. Instead, bronzer is all about replicating a healthy, natural glow. In addition, sticking to shades of bronzer that complement your natural skin tone is going to serve you much better than harsher shades. This means avoiding the orange and over-exaggerated shades of yesteryear – we’ve all been there!

Where Do You Apply Bronzer?

The most obvious place to apply bronzer vs other products is to the cheekbones, and that alone is perfectly fine if you just want a subtle look and that added depth. But taking it one step further, bronzer works with the entire face to help tie your finished makeup look together.

Bronzer can, therefore, be applied to any areas of the face such as the jawline, forehead, and nose. If you’re not quite sure where to apply, think of the face where the sun would usually hit and lightly sweep bronzer along those areas for ideal results.

It’s also a good idea to go in lightly with your fluffy brush at first and apply a little product before deciding whether to build it up for a more dramatic contour look. If you’re new to makeup or just starting to experiment, contour makeup for beginners can help you perfect the art of sculpting.

Difference Between Bronzer And Contour

Although they’re often seen as one and the same, bronzer vs contour actually have some major differences. It’s good to point out that bronzer is used to contour the face, but the act of using bronzer as a contour and the process of apply contour are two different things.

For one thing, bronzer typically is used with the intention of adding warmth and replicating the way the sun would naturally hit points of the face. The ultimate goal with bronzer, therefore, is a radiant appearance.

On the other hand, contouring is the technique of sculpting the face using shadows and highlighter. So yes, bronzer products can certainly be used together with contour to contour to sculpt the shadows, but contouring as a whole is a much more in-depth process.

While bronzers do, very similarly to contouring, add definition to the face, the overall effect of contouring is much more dramatic. Essentially, contouring works to accentuate the bone structure of the face. Together, however, both bronzer and contouring contribute to a comprehensive, finished makeup look that ties it all together and complements the face.

When it comes to difference between bronzer vs contour, bronzer gives warmth while contour focuses on structure. You might use bronzer to contour lightly for a natural finish or go in with a cream contour or liquid contour for a more sculpted look.

Shop Our Top 3 Bronzer Picks

NARS Laguna Bronzing Powder

NARS Laguna Bronzing Powder delivers iconic, sun-kissed radiance with the perfect balance of warm-toned warmth and sophistication. This cult-favourite bronzer features finely-milled, buildable pigments that blend seamlessly for natural-looking warmth without orange undertones. The silky, long-wearing formula provides effortless contouring and bronzing that works on multiple skin tones, creating that coveted healthy glow year-round.

What makes Laguna special is its versatility – use it lightly for subtle warmth or build coverage for dramatic sculpting and definition. The compact design includes a mirror for easy touch-ups, while the professional-quality formula ensures smooth application and fade-resistant colour. Perfect for both makeup beginners and pros seeking that perfect bronze finish.

Pat McGrath Labs Skin Fetish Divine Bronzer


Pat McGrath Labs Skin Fetish Divine Bronzer elevates bronzing to luxury artistry with ultra-refined pigments and luminous undertones that create sculpted look perfection. This high-performance bronzer features Pat McGrath’s signature microfine milling technology and light-catching particles that deliver buildable warmth with a naturally radiant finish. The buttery-smooth, blendable formula melts seamlessly into skin, providing effortless contouring and dimensional warmth that looks professionally applied.

What distinguishes this bronzer is its sophisticated colour complexity – each shade for your complexion contains multiple undertones that adapt beautifully to different lighting conditions. The luxurious packaging reflects the premium quality within, while the long-wearing, fade-resistant formula ensures your sculpted glow stays flawless from day to night with unparalleled elegance.

MAC Skinfinish Sunstruck Matte Bronzer

MAC Skinfinish Sunstruck Matte Bronzer delivers professional-grade contouring with a true matte finish that defines and sculpts without shimmer or shine. This highly-pigmented bronzer features MAC’s signature Skinfinish technology and expertly curated undertones that create natural-looking depth and dimension on all skin tones. The velvety, buildable formula applies smoothly with brushes or sponges, allowing precise application for both subtle everyday warmth and dramatic evening contouring.

What makes this bronzer essential is its versatility – the matte finish works perfectly for serious sculpting while still looking skin-like and believable. The iconic MAC packaging and pro-artist approved formula make this a makeup artist’s favourite for creating chiselled definition that photographs flawlessly under any lighting condition.

It doesn’t matter if you’re an avid makeup user or not; we think you’ll agree that bronzer definitely deserves a place in your makeup bag. After all, who doesn’t want radiant, sun-kissed, refined, and defined, healthy-looking skin all year round? We know we do! We also happen to think that whether you want a subtle look from your makeup or something a lot bolder, then bronzer is one of those products that can do it all.

Author Image

Sophie Joaman

Sophie Joaman is a freelance writer with a real love and focus for fashion, beauty, lifestyle and culture. With a Master's degree in Journalism and Media Communications, Sophie is ​​currently an ongoing contributing freelance writer for Cohorted Cult-sister website of beauty subscription box Cohorted. She was also a contributing writer during London Fashion Week and London Fashion Week: Men's from 2015-2018.

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